Introducing Ooh La Label

Ooh La Label was set up by Ashley and Laurie, two busy mums with seven children between them. With the pressures of modern life they decided life was too short for certain things, sifting through yucky piles of lost property and sewing on name labels being two of them!

Rather than spending hours sewing or ironing on name labels they decided there must be a better way, and after hours of research, testing and retesting, parents everywhere can rejoice: they finally developed sticky labels that actually stay put. Ooh La Label was born. Using airline labelling technology these stick-on name labels can withstand the most challenging conditions: your washing machine, tumble drier and dishwasher are no match for them! They stick on clothing care labels as well as other things like water bottles, swimming kit, laptops and shoes.

However, this wasn’t the end of the story. Yes, the labels stick, and yes they stay put, but it was important to Ashley and Laurie that they look good too. Ooh La Label worked with talented designer, Mary McKinley, formerly a top designer for Shape magazine in New York, to create labels that are as stylish as they are functional. These stick-on name labels are fully customisable so that you can create something (almost!) as unique as your child. Colours can be selected and there are lots of different themes you can choose from, including music, sport, animals and transport.

Perhaps most exciting of all though, is the brand new Selfie Label. Upload a picture of your child to add fun and individuality to your label, or, on a more serious note, these name labels are perfect for children with allergies so they are easily identifiable by teaching staff. Selfie labels are unique to Ooh La Label and we’re very proud of them.

Ooh La Label also work with a large number of schools to offer labels that can include your child’s school badge. Perfect for sports kit, school trips and all uniform, simply check our list of school badge name labels to see if your school is available. We currently have over fifty schools participating, with more joining us all the time.

Nothing leaves our homes now without its stick-on name label – they’re easy to apply and impossible to miss. Our kids’ schools love them and we hope you will too. So, help spread the joy – you can stop sewing and ironing and start sticking!