How Ooh La Label started…
We are 2 mums with 8 kids. We spent loads of time sifting through yucky lost property piles looking for school uniform, sports kit and mufti. We spent too much money replacing the stuff we never found. Sure, we should have sewn labels into a lot of those things, but who has the time?
We decided to try using labels that really stick. We torture tested the product, style and production ; it needed to look good and really work. Finally, we put a label in Max’s pants (sorry Max, how embarrassing!) and that pair of pants has gone through every load of laundry since. The labels passed our high standards; they are waterproof, washing machine safe, tumble dryer safe and dishwasher safe. They don’t fall off but peel them off, should you wish to hand stuff down.


We wanted our labels to stand out so worked exclusively with another mum, Mary McKinley, an ex-designer for Shape magazine, New York, who is now a freelance artist (check her out at www.MaryMackDesign.com).
Now that our OohLaLabels are sorted, we stick them everywhere. Nothing leaves the house without one. Our kids’ schools love them and recommend them to all parents. We now hope to spread the joy, so mums everywhere can stop sewing and ironing labels and start sticking!

Proceeds for Schools
We work closely with schools to meet their needs. Schools love that we customise OohLaLabels to match their school colours and we use their logo. Best of all, parents can order off the website from the school section and the school gets 10% of all revenue as fundraising.
We believe that schools need OohLaLabels more than anyone else. Why?
- Kids all have the same kit and it often goes home with the wrong child
- Kit is often easily misplaced as children move through the school
- Kit is often left at other schools when teams travel for matches and competitions
- Lost property is a challenge and a frustration for all schools we work with
If you are a school or a parent who wants to fundraise for a school, please contact us via the button
below and we’ll get back to you personally to personalise your OohLaLabel program.